A resounding ‘NO!!!!’ will be the response of anyone to the above question.
The reality, however, is that many businesses are guilty of this sin online. Most businesses and brands have set-up pages and groups on Facebook and other social networking sites with the main objective of attracting people. This is a noble idea and it is to be commended.
However, it is important that if you are going to maintain a presence online, you should be ready to answer online questions and queries that come from you customers. You may be able to get away with not answering your calls in the office, but it does you absolutely no good if you don’t respond to customer queries online, as other people WILL SEE that you are not responding.
So do your business a favour and keep the (on)line(s) of communication to your customers open.
I will be glad to know what your experience has been in this regard.
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