The two items mentioned in this post’s title go hand-in-hand in making a success of reaching out customers.
Most businesses (especially small and medium scale ones) are finding it useful to attract their online followers to offline events. They are also finding out that it does not have to be anything fancy. It could be something as simple as 5 – 10 people meeting for cocktails in your living room, or a BBQ in your yard…
A few principles to live by when organising such events:
- Have an idea how many people you want to have around. Crowd control is good so you get a good chance of meeting everyone.
- Have defined objective(s) – for example: I want everyone to leave their contact details.
- Have an agenda – this is in line with having objective(s). It gives some structure and helps you meet defined objective(s). Just make sure your agenda is not boring.
- Have fun – try to avoid hard selling people. It’s a turn off.
A useful tool for reaching out to new customers is Facebook’s events tool. It allows you to setup an invite to an event and get people to commit (or not) to attending your event.
Have events worked for you?
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