I just stumbled on a few articles on the Three.co.uk Blog and I must say that I was quite impressed with some of the stuff that I read.
A few lessons that I have learnt from reading this and other Corporate Blogs:
- Blogging is a good avenue to reach out to existing and potential customers.
- The feedback you get, if handled properly, can be put to good use in creating a positive image.
- Blogging doesn’t have to be the responsibility of one individual (CEO, Corporate Affairs department etc.). If the cleaner has something good to say, why not give him/her a chance?
- Articles don’t need to be long and unwieldy to read. It is also useful not to be too formal or too sloppy.
Have you read any good corporate blogs?
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