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	<title>Ubigen</title>
	<link>http://www.ubigen.org</link>
	<description></description>
	<lastBuildDate>Wed, 27 Jan 2010 16:41:27 +0000</lastBuildDate>
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		<title>Why Marketing Rules Are Useless</title>
		<description><![CDATA[The following is an interesting piece I read from another Greg &#8211; Greg Satell.
We like to have rules.  Rules make it easy for us, they absolve us of responsibility.  With a little bit of work, we can learn the rules and apply them.  If we can show that we’re following them, we [...]]]></description>
		<link>http://www.ubigen.org/2010/01/why-marketing-rules-are-useless/</link>
			</item>
	<item>
		<title>Have you succeeded?</title>
		<description><![CDATA[All too often, I keep going back to this speech by Steve Jobs &#8211; The Founder of Apple and Pixar Animations &#8211; and it never ceases to cause me to reflect about the path I have chosen in life.
(P.S. If your Internet is slow, the trick is to press the &#8216;Pause&#8216; button until the red [...]]]></description>
		<link>http://www.ubigen.org/2009/02/have-you-succeeded/</link>
			</item>
	<item>
		<title>Does your business Facebook?</title>
		<description><![CDATA[Most people see Facebook as another way to reach out to friends. Research has shown that Facebook is fast becoming one of the addictions for people living in the United Kingdom (along with beer, coffee and free newspapers… sounds familiar?).
However, I am not sure that many people see Facebook as a tool for reaching out [...]]]></description>
		<link>http://www.ubigen.org/2009/02/does-your-business-facebook/</link>
			</item>
	<item>
		<title>Measuring Market Initiatives</title>
		<description><![CDATA[Last week, I got a call from my uncle! It was a call that made me smile. He had been reading my articles and he wanted me to help him with a site he is trying to put together for his business. It made me smile, because I wasn&#8217;t exactly sure that he was one [...]]]></description>
		<link>http://www.ubigen.org/2009/02/measuring-market-initiatives/</link>
			</item>
	<item>
		<title>Converting Visitors to Your Site</title>
		<description><![CDATA[Everyone is trying to make a living. Some of us work for a living. Some others are brave enough to setup a business of their own. Don’t get me wrong: it does take a certain level of bravery to look for a job, to keep on going after you get turned down so many times does take courage!
For [...]]]></description>
		<link>http://www.ubigen.org/2009/02/coverting-visitors-to-your-site/</link>
			</item>
	<item>
		<title>Getting ahead of other websites</title>
		<description><![CDATA[In my last article, I mentioned the phrase Search Engine Optimisation.
And I mentioned that this wasn’t a technical word. Yes, it’s a marketing term. And if you are going to succeed on the Internet, then you must get a grip of what this phrase means, and how it can change your (online) life! 
I also talked [...]]]></description>
		<link>http://www.ubigen.org/2009/01/getting-ahead-of-other-websites/</link>
			</item>
	<item>
		<title>Making the best of the Internet</title>
		<description><![CDATA[The Internet: Nothing has been so profound in the way it has changed the lives of people all around the world. A lot of businesses have started on the premise that the Internet is a source of wealth. And a good number of these business ARE bringing in the wealth via the Internet (ask Google [...]]]></description>
		<link>http://www.ubigen.org/2009/01/making-the-best-of-the-internet/</link>
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