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	<title>Ubigen</title>
	<link>http://www.ubigen.org</link>
	<description></description>
	<lastBuildDate>Thu, 24 Jun 2010 10:44:51 +0000</lastBuildDate>
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	<item>
		<title>Rebuilding Trust</title>
		<description><![CDATA[Got this one from a colleague that I look up to in the field of Marketing and Strategy.
Here is a snippet..
The financial service industry needs to rebuild trust. Without trust,  the industry cannot stand. When a Goldman Sachs would sell financial  derivatives products to its clients, and create a counter product to bet [...]]]></description>
		<link>http://www.ubigen.org/2010/06/rebuilding-trust/</link>
			</item>
	<item>
		<title>About Corporate Blogs</title>
		<description><![CDATA[I just stumbled on a few articles on the Three.co.uk Blog and I must say that I was quite impressed with some of the stuff that I read.
A few lessons that I have learnt from reading this and other Corporate Blogs:

Blogging is a good avenue to reach out to existing and potential customers.
The feedback you [...]]]></description>
		<link>http://www.ubigen.org/2010/05/about-corporate-blogs/</link>
			</item>
	<item>
		<title>On-line Social Networking and Off-line Events</title>
		<description><![CDATA[The two items mentioned in this post&#8217;s title go hand-in-hand in making a success of reaching out customers.
Most businesses (especially small and medium scale ones) are finding it useful to attract their online followers to offline events. They are also finding out  that it does not have to be anything fancy. It could be something [...]]]></description>
		<link>http://www.ubigen.org/2010/04/on-line-social-networking-and-off-line-events/</link>
			</item>
	<item>
		<title>Do you ignore your customers?</title>
		<description><![CDATA[A resounding &#8216;NO!!!!&#8217; will be the response of anyone to the above question.
The reality, however, is that many businesses are guilty of this sin online. Most businesses and brands have set-up pages and groups on Facebook and other social networking sites with the main objective of attracting people. This is a noble idea and it [...]]]></description>
		<link>http://www.ubigen.org/2010/04/do-you-ignore-your-customers/</link>
			</item>
	<item>
		<title>Are you insane?</title>
		<description><![CDATA[The answer to this question should be &#8216;Yes&#8217;, if you are doing the same thing in the same manner and expecting a DIFFERENT result.
So be honest with yourself and learn from your mistakes, research what others have done that has worked, and see if you can pick a thing or two those experiences.
Remember, life is [...]]]></description>
		<link>http://www.ubigen.org/2010/04/are-you-insane/</link>
			</item>
	<item>
		<title>Why Marketing Rules Are Useless</title>
		<description><![CDATA[The following is an interesting piece I read from another Greg &#8211; Greg Satell.
We like to have rules.  Rules make it easy for us, they absolve us of responsibility.  With a little bit of work, we can learn the rules and apply them.  If we can show that we’re following them, we [...]]]></description>
		<link>http://www.ubigen.org/2010/01/why-marketing-rules-are-useless/</link>
			</item>
	<item>
		<title>Have you succeeded?</title>
		<description><![CDATA[All too often, I keep going back to this speech by Steve Jobs &#8211; The Founder of Apple and Pixar Animations &#8211; and it never ceases to cause me to reflect about the path I have chosen in life.
(P.S. If your Internet is slow, the trick is to press the &#8216;Pause&#8216; button until the red [...]]]></description>
		<link>http://www.ubigen.org/2009/02/have-you-succeeded/</link>
			</item>
	<item>
		<title>Does your business Facebook?</title>
		<description><![CDATA[Most people see Facebook as another way to reach out to friends. Research has shown that Facebook is fast becoming one of the addictions for people living in the United Kingdom (along with beer, coffee and free newspapers… sounds familiar?).
However, I am not sure that many people see Facebook as a tool for reaching out [...]]]></description>
		<link>http://www.ubigen.org/2009/02/does-your-business-facebook/</link>
			</item>
	<item>
		<title>Measuring Market Initiatives</title>
		<description><![CDATA[Last week, I got a call from my uncle! It was a call that made me smile. He had been reading my articles and he wanted me to help him with a site he is trying to put together for his business. It made me smile, because I wasn&#8217;t exactly sure that he was one [...]]]></description>
		<link>http://www.ubigen.org/2009/02/measuring-market-initiatives/</link>
			</item>
	<item>
		<title>Converting Visitors to Your Site</title>
		<description><![CDATA[Everyone is trying to make a living. Some of us work for a living. Some others are brave enough to setup a business of their own. Don’t get me wrong: it does take a certain level of bravery to look for a job, to keep on going after you get turned down so many times does take courage!
For [...]]]></description>
		<link>http://www.ubigen.org/2009/02/coverting-visitors-to-your-site/</link>
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