The two items mentioned in this post’s title go hand-in-hand in making a success of reaching out customers.
Most businesses (especially small and medium scale ones) are finding it useful to attract their online followers to offline events. They are also finding out  that it does not have to be anything fancy. It could be something [...]

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A resounding ‘NO!!!!’ will be the response of anyone to the above question.
The reality, however, is that many businesses are guilty of this sin online. Most businesses and brands have set-up pages and groups on Facebook and other social networking sites with the main objective of attracting people. This is a noble idea and it [...]

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Most people see Facebook as another way to reach out to friends. Research has shown that Facebook is fast becoming one of the addictions for people living in the United Kingdom (along with beer, coffee and free newspapers… sounds familiar?).
However, I am not sure that many people see Facebook as a tool for reaching out [...]

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