Got this one from a colleague that I look up to in the field of Marketing and Strategy.
Here is a snippet..
The financial service industry needs to rebuild trust. Without trust, the industry cannot stand. When a Goldman Sachs would sell financial derivatives products to its clients, and create a counter product to bet [...]

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I just stumbled on a few articles on the Three.co.uk Blog and I must say that I was quite impressed with some of the stuff that I read.
A few lessons that I have learnt from reading this and other Corporate Blogs:

Blogging is a good avenue to reach out to existing and potential customers.
The feedback you [...]

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The two items mentioned in this post’s title go hand-in-hand in making a success of reaching out customers.
Most businesses (especially small and medium scale ones) are finding it useful to attract their online followers to offline events. They are also finding out  that it does not have to be anything fancy. It could be something [...]

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A resounding ‘NO!!!!’ will be the response of anyone to the above question.
The reality, however, is that many businesses are guilty of this sin online. Most businesses and brands have set-up pages and groups on Facebook and other social networking sites with the main objective of attracting people. This is a noble idea and it [...]

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The Internet: Nothing has been so profound in the way it has changed the lives of people all around the world. A lot of businesses have started on the premise that the Internet is a source of wealth. And a good number of these business ARE bringing in the wealth via the Internet (ask Google [...]

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