A few lessons that I have learnt from reading this and other Corporate Blogs:

1. Blogging is a good avenue to reach out to existing and potential customers.
2. The feedback you get, if handled properly, can be put to good use in creating a positive image.
3. Blogging doesn’t have to be the responsibility of one individual (CEO, Corporate Affairs department etc.). If the cleaner has something good to say, why not give him/her a chance?
4. Articles don’t need to be long and unwieldy to read. It is also useful not to be too formal or too sloppy.

Have you read any good corporate blogs?

We like to have rules. Rules make it easy for us, they absolve us of responsibility. With a little bit of work, we can learn the rules and apply them. If we can show that we’re following them, we can prove that we’re doing our jobs. Unfortunately, we won’t be doing them very well. For a system of rules to be effective, it would have to be verifiable, internally consistent and complete. Unfortunately, that is a logical impossibility. Effective management isn’t about following rules, it’s about showing good judgment in the face of uncertainty.

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