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	<title>Ubigen &#187; Uncategorized</title>
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		<title>Why Marketing Rules Are Useless</title>
		<link>http://www.ubigen.org/2010/01/why-marketing-rules-are-useless/</link>
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		<pubDate>Wed, 27 Jan 2010 16:41:27 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Success]]></category>
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		<description><![CDATA[The following is an interesting piece I read from another Greg &#8211; Greg Satell.
We like to have rules.  Rules make it easy for us, they absolve us of responsibility.  With a little bit of work, we can learn the rules and apply them.  If we can show that we’re following them, we [...]]]></description>
			<content:encoded><![CDATA[<p>The following is an interesting piece I read from another Greg &#8211; Greg Satell.</p>
<p>We like to have rules.  Rules make it easy for us, they absolve us of responsibility.  With a little bit of work, we can learn the rules and apply them.  If we can show that we’re following them, we can prove that we’re doing our jobs.  Unfortunately, we won’t be doing them very well.  For a system of rules to be effective, it would have to be verifiable, internally consistent and complete.  Unfortunately, that is a logical impossibility.  Effective management isn’t about following rules, it’s about showing good judgment in the face of uncertainty.</p>
<p><a href="http://www.digitaltonto.com/2010/why-marketing-rules-are-useless/" target="_blank">Read Full Article Here</a></p>
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